A coach's complete guide to building unshakable team culture


For many coaches, especially newer ones, it can be overwhelming to understand how to create a positive, healthy, and successful team culture. The Season walks a coaching staff through an interactive season-long plan to use for any level of team. The seven theme-based sections contain three different lessons to use with players and teams as you build team unity, morale, and communication. For a coach that is serious about helping players grow on and off the court, there is no better hands-on tool you will find than The Season.


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Meet the authors/creators of The Season. Collectively, these three have worked with thousands of families, working professionals, students and athletes over the past 50+ years. The Season comes from curriculum they have developed teaching invaluable life skills like servant leadership, emotional intelligence, team dynamics and much more. The wealth of knowledge and engaging exercises shared in The Season will change the culture in your circle of influence and leave a lasting impact on the teams you lead.

Fred Crowell


Founder of NBC Camps, 50+ years coaching experience, former Division 1 Head Coach

Jennifer Ferch


COO of NBC Camps, accomplished speaker and writer, 30+ years of camp leadership

Roger Smith


NBC Camps VP, lead site director, educator, coach